Chevrolet has decided to get sporty by sponsoring the Football Matters Academies which is headed by David Platt, a former England midfielder. The program will work on introducing football to children aged 4-14 all over the UK.

Academies will be set up to accommodate 150 participants, who will be offered training on sports, journalism, physiotherapy, nutrition and leadership skills as well as football coaching.

The program will begin during Easter and carry through the summer and will be held at football clubs and schools.