Mercedes-Benz seems to be riding high in the automotive industry. The Daimler AG has announced that its Mercedes-Benz Cars division recorded a two percent increased sales of Mercedes-Benz, AMG, Maybach, and smart passenger vehicles worldwide in 2007. With sales totaling 1,285,900 vehicles as against the 1,260,600 units sold in 2006, the company said the division had set a new sales record with a two percent growth.
According to Dr. Dieter Zetsche, Chairman of Daimler AG and head of Mercedes-Benz Cars, the current models in the Mercedes-Benz stable drew appreciable response from its customers in 2007. “Our current models are drawing a very positive customer response. In 2007 we succeeded in laying the groundwork for sustainable, profitable growth, particularly with the market launches of the new Mercedes-Benz C-Class and the new smart fortwo. The basis for achieving the sales record was the most successful year in the history of the Mercedes-Benz brand: worldwide sales of passenger vehicles were up more than three percent, reaching a record 1,185,300 units as against 1,148,500 in 2006. Thus, Mercedes-Benz registered even stronger growth in 2007 than the global automobile market overall,” he said.
He explained that despite increased competition, Mercedes-Benz was able to raise its market share in nearly all key regions. In the United States for instance, he said the brand posted figures that were markedly better than those of the overall market. He said passenger vehicle sales in the U.S. climbed two percent to a record 253,400 units against 248,100 sold in 2006, making 2007 the fourteenth year in a row that Mercedes-Benz would have succeeded in posting higher sales. He explained that the record-breaking demand for the new C-Class sedan and sport utility vehicle, SUV, models was a key factor for the stronger sales.
Mercedes-Benz also posted a sales record in the Asia/Pacific region: the brand delivered a total of 141,200 vehicles to customers, a 12 percent increase over the 126,200 units of 2006. This growth, he said was driven primarily by record-breaking sales in the luxury and upper-range segments and by the high increase in sales of the new C-Class and SUVs.
In Western Europe, he noted that Mercedes-Benz also achieved a new sales record, with 372,400 passenger vehicles sold, a three percent increase over 2006 sales of 361,200. Record-setting deliveries in Italy, France, and Spain played a key role in this success. “The positive development in Europe was possible thanks to Mercedes-Benz’s fuel-efficient models in the compact segment and the vehicles in the C-Class segment.
Mercedes-Benz’ success was especially evident on the key growth markets for the automotive industry. With 26,900 units sold and a growth of 53 percent, Mercedes-Benz’s rate of growth in China was more than twice as rapid as that of the premium market overall. Mercedes-Benz sales also were up sharply in Russia, where 15,300 customers purchased the brand’s passenger vehicles, a 65 percent increase on the previous year’s total. Deliveries of Mercedes-Benz vehicles in India in 2007 rose eight percent, to 2,600 units.
He disclosed that the C-Class sedan became the top-seller by mid-year and as such became the Mercedes-Benz worldwide leader in the luxury segment. He explained that within the year, sales of the sedan rose by 57 percent to 261,500 units. C-Class segment overall increased by 16 percent, with 386,500 vehicles sold. “Mercedes-Benz expects to post even higher sales with the introduction of the new C-Class station wagon, which has been gradually launched in individual markets since December 2007 and which has met with excellent customer response,” he said in expectation of higher sales in 2008.
Meanwhile, the company said its C-Class had passed the European New Car Assessment Programme. NCAP, crash tests with flying colours. The company said the Saloon car was awarded five stars and was described by the Euro-NCAP organisation as one of the safest cars available in the market.
The company stated that the result confirmed that the C-Class safety concept, which was based on the analysis of real-life accidents, also performed extremely well in standardized rating crash tests. “With seven airbags, seat-belt tensioners, belt-force limiters and neck pro crash-responsive head restraints fitted as standard, the Saloon offers its occupants an extremely high level of protection should an accident occur. The body structure has been designed to ensure that, in the event of a frontal collision, the impact forces are distributed over a wide area and on four independently acting impact levels, meaning that the passenger cell remains largely unscathed,” the company analyzed.
It pointed out that around 70 percent of all the bodywork panels were made from state-of-the-art, high-strength steel alloys that minimize weight and maximize safety. These steel grades, the company explained, would also play a key role in protecting the occupants in the event of a side impact. It disclosed that the quadruple-skinned B-pillars and the side members, which absorb the bulk of any side-impact forces and channel these forces into the body structure, were made partially from ultra-high-strength, hot-formed high-tech steel.
“The C-Class safety systems are based on a tried-and-trusted Mercedes concept that takes a holistic approach towards passenger-car safety, with the emphasis firmly on accident avoidance and anticipatory occupant protection.
Standard-fit systems such as ESP and Brake Assist aid drivers at critical moments and help them to remain fully in control should a dangerous situation arise. Accident statistics show that the number of accidents caused by skidding and head-to-tail collisions with serious consequences is reduced significantly if these Mercedes technologies are on board. In addition, Brake Assist also helps to reduce the number of accidents involving pedestrians,” the company asserted. The company said the C-Class was the only car in the world in this market segment to feature an anticipatory occupant protection system in the shape of Pre-Safe.
Posted By Mehul Brahmbhatt
Jan 15, 2008